They believed also spoils of Kim broke the Internet. In the world of social media noisy, crowded, anything that can captivate the attention of the audience is golden. Of course, now, everyone knows that it is the #TheDress. someone called me today and simply said: “Ok, what color do you think it is? ”
It is a viral meme. No explanation, no demand ‘ have you seen it ‘-just the assumption that everyone knows. This is part of what is so irresistible. If you do not know, you hurry and discover so you can join.
All that is in the category of “the eye of the beholder” is intriguing. Beauty, truth, wisdom, color – all subjective to each individual. We feel an individual phenomenon, collectively, in real time. Person is right. Everyone is right, even if they disagree. WOW, this is unusual.
Because the cool thing, is that #TheDress is the science.Wired had a great piece explaining what is happening:
What happens here is your Visual system is looking for this thing, and you try to discount the chromatic correction of the axis of the light of day, ” said Bevil Conway, a neuroscientist who studies color and vision of Wellesley College. “So people either reset the blue side, which case they eventually see white and gold, or shed on the side of gold, in which case they end up in blue and black.” (Conway sees blue and orange, somehow.)
Every brand out there would like to go viral on the order of #TheDress #KimsButt or #GrumpyCat. Some brands are even trying to cash in on the viral success by “hijacking” the hashtag or popularity.